Don’t Restrict Access if Possible
One of the best showing tips for selling a home is being exceptionally flexible! When selling a home if buyers can’t get in when they want to, you’ll make things awfully hard on yourself and your agent.
Quite often sellers will put up barriers to access such as making advanced showing notice a necessity.
What some sellers fail to understand is that buyers quite often don’t look at one home. They will schedule multiple homes to view on a given day. If your home is the only one with showing restrictions, the buyer may skip seeing your home.
A missing showing is a missed opportunity to sell your house. It is as simple as that. One of the other homes may catch the buyers fancy, and they never come back to view your home.
If you don’t want to leave money on the table, it should be a priority to get as many people through your door as possible. Making showings complicated is not going achieve those goals.
Don’t Make Your Real Estate Agent Attend The Showing
One of the more significant misconceptions in real estate sales is that agents somehow influence a buyers decision to purchase a home. Sorry, folks, it doesn’t work that way. Real Estate agents don’t have magical powers of influence. Your agent will never talk someone into buying a home.
Buyers typically know within a few minutes of walking through a home whether they are interested or not. Having your real estate agent present pointing out that you just painted the bedrooms, installed granite counters in your bathroom and added a Nest thermostat isn’t going make them buy your home.
Buying a home is a HUGE emotional decision. It is not like buying a pair of shoes that a salesman might be able to talk you into purchasing. So what difference does it make if the listing agent is there?
It matters plenty! Why? For a couple of reasons – most buyers and their agents don’t want the listing agent hovering over them. Buyers and their agents want to be able to speak freely about the house. Frankly, they can’t do that when your agent is there.
More importantly, when you require your agent to be there, you’re adding another level of difficulty in showing the home. Your agent will now have to match their schedule with the buyers and their agent.
Let me be frank – if your real estate agent can do this all the time you have picked the wrong agent! A real estate agent with all the time in the world on their hands is not who you want. What this means is nobody else is hiring them. Top producing real estate agents do not accompany showings!
Bonus showing tip: when having an open house don’t leave these things out. So many people do not realize how much theft takes place at open houses.
Defer Your Showings
One of the most powerful sales strategies, especially when in a seller’s market is to start your showings after it has been listed for sale for a period of time. This is what’s referred to as deferred showings.
Essentially you list your home in the multiple listing service at the beginning of the week but don’t start the showings until the weekend. What this does is give all the buyers in the marketplace ample time to know your home is for sale. It provides all of them the opportunity to potentially buy the house. As a seller, you don’t have to worry about leaving money on the table.
You’ll be exposing your home to the broadest audience possible. When you list your home the traditional way it’s possible you could receive an offer on the first day, it hits the market. It might be an offer you would accept.
What you’ll never know, however, if other buyers also would have made an offer! Guess what happens when you receive multiple offers on your home? If you’re thinking bidding war, you’re 100 percent correct.
With a bidding war, you get the terms you want. It’s entirely possible and in fact likely, you’ll sell your home higher than the asking price.
Deferred showings are something to ask your real estate agent about. It is important to note that a deferred showing is NOT the same as a coming soon listing. Coming soon marketing may or may not be right for your circumstances. Take a look at the article to see why.
When you have deferred showings, you also eliminate any need to host an open house. Instead of having a bunch of deadbeats going through your home, increasing the risk of theft you’ll have only qualified buyers.
Tips for Showing Your Home
Now that we have covered the sales strategy of showings let’s talk about presentation. The best showing tips for sellers start with curb appeal. First impressions are everything, especially when you are selling a home. You often only get one chance to put your best foot forward. Potential buyers will either be drawn to the home, be ambivalent, or be pushed away.
Ideally, your staging will excite buyers so much that they can start to see themselves living in the home. But to accomplish this, you are going to need to pull out all the stops when it comes to your showing.
1. Make sure your exterior is presentable.
Going the extra mile with your homes exterior appearance is important. Here are some tips for getting it in shape:
Make sure the grass is cut and raked with no extraneous debris.
Keep the driveway clean and passable. A beautiful seal coat always does wonders for those driveways that are showing their age.
Make sure the walkway is presentable – you might want to give it a good power wash.
The shrubs and plantings should not be overpowering – make sure there is a clear path around the home.
If you have got mold of mildew on the siding or deck have it washed.
Plant some seasonal flowers to add some color near your entry.
Your door and entryway need to sparkle. Buyers will really notice this area.
These are all small improvements that will increase the value of your home. Read the article for more ways to increase your house value.
2. Offer a warm welcome.
You have been to homes where you feel welcome. You have also been to homes where you don’t. When showing, you want buyers to feel like they belong—better yet, you want them to feel like they are right on the edge of living there themselves. There are some things you can do to encourage a welcome feeling, including:
Let them keep their shoes on. Making buyers take their shoes off to enter the home isn’t always a great idea. Forcing them to take their shoes off risks making them feel like children visiting a stern relative, the opposite of what you are going for. Of course, if the weather conditions don’t allow for this, that’s a different story. If your carpets have never seen a shoe print then, by all means, do so. The buyer will probably appreciate your pride of ownership.
Give them as much time as they need. Waiting for someone to explore your home is not always easy, but do your best to avoid hurrying buyers. Remember, they are deliberating on one of the most significant financial decisions of their lives.
Stay away. Buyers need the opportunity to talk about the home, but they are not going to feel free to speak their minds if you are hovering around. Do not ever attend the showing. Let the real estate agent do their job.
3. Don’t skimp on heating or cooling